OUT STORY

We are proud to be the leading company in Europe for the production of permanent makeup pigments.
Founded in Italy in 1987 by Dr. Massimo Froio, Biotek boasts nearly 40 years of experience in the industry, making it one of the most knowledgeable and established companies in the field worldwide.
Our products — PMU pigments, machines, needles, aftercare, and accessories — are entirely Made in Italy and comply with strict European and American regulations, ensuring safety, performance, and reliability.

We offer high-level training both in-person at Biotek Academies and online, catering to both beginners and advanced professionals.
The combination of competitive pricing, Italian craftsmanship, a wide product range, and educational support makes Biotek the go-to brand for those seeking excellence in the PMU world.

OUR VISION

At Biotek, we believe that excellence in permanent makeup begins with passion, experience, and a deep understanding of the artist’s needs.
As a family-run business, now led by the second generation of the Froio family, we’ve always stayed true to our Italian roots: attention to detail, a love for beauty, and a commitment to craftsmanship.

Our vision is simple — to empower PMU artists around the world with cutting-edge tools they can trust.
Every pigment, needle, and machine is designed by PMU artists, for PMU artists, developed to solve real challenges with innovative solutions.

We are constantly raising the bar with new technologies and next-generation pigment formulas that are safe, high-performing, and affordable — because we believe that quality should be accessible to all.
Biotek isn’t just a brand. It’s a family of artists, creators, and dreamers shaping the future of permanent makeup together.

BIOTEK AROUND THE WORLD

With a presence in over 40 countries and a growing network of more than 100 distributors & ambassadors, Biotek is proud to be a global leader in the PMU industry.

From our headquarters in Milan to academies and resellers across Europe, the Americas, the Middle East, and Asia, our goal is to make high-quality PMU accessible to every artist, no matter where they are.

Whether you're in Rome, Paris, Miami, or South Africa, you'll find a strong Biotek community ready to support your growth with top-tier products and expert training.

Wherever your artistry takes you, Biotek is right there with you — setting new standards, together.